Personal branding, clients online and people who come back: guides for freelancers and small businesses

Articles on building a name, getting inquiries from the web, selling what you know and keeping in touch with the people you have already met.

A DJ folding a black t-shirt with a gold print at a backstage merch table, a stack of tees, caps and two records, a phone propped on the stack and a shipping box at the edge

How-toSeptember 27, 2026

How to sell merch from your digital business card: t-shirts, vinyl and caps

Sell t-shirts, vinyl and caps from the card already in your bio. You set the shipping price, the buyer pays on Stripe, and you ship with tracking.

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A singer at a vintage microphone on a small stage in blue and amber light, a grand piano behind her and the audience in silhouette

How-toSeptember 27, 2026

How to build an artist EPK and what to put in it

What bookers, journalists and playlist editors actually open, the ten things a press kit must hold, why a link beats a PDF, and how your card becomes the EPK itself.

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A woman at a conference booth shows the exchange form on her phone to a man she just met

Networking and meetingsSeptember 25, 2026

How to share contact details without giving out your number

A number on a card or a public page reaches whoever holds it next. How to hide your phone and hand it only to people who exchange details with you.

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A barber at the end of the day writing a customer's phone number into a small worn notebook next to the register, his phone beside it

Online marketingSeptember 24, 2026

How to build a customer list from zero, with consent

A customer list is the only asset online that belongs to you, not to an algorithm. How to start one from zero, what counts as consent, and what to send once a month.

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A physiotherapist in the corridor of a small clinic between patients, phone in hand showing a calendar full of colored slots, a patient waiting on a chair behind her

Networking and meetingsSeptember 24, 2026

Online booking for a small business: let clients pick the time

Every "when works for you?" costs a client. How to let clients book from your calendar on their own, what to set up once, and how to cut no-shows.

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A guitar teacher in his fifties recording his first lesson on a phone on a tripod in a small home studio, notes taped to the wall

Selling your knowledgeSeptember 24, 2026

How to create an online course from what you know

A first online course is built small: one problem, three to five lessons, recorded on Zoom. Why it is worth it, how to pick the topic, and what makes students finish.

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A young accountant at her home desk at night, lit by the laptop, a credit card beside the keyboard, hesitating before her first ad campaign

Online marketingSeptember 24, 2026

PPC for small businesses: what to set up before the first click

PPC is advertising you pay for per click. When it pays off for a small business, why a first campaign burns on the page after the click, and what to prepare first.

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A nutritionist at her kitchen table in the morning stapling a short printed guide, a stack of booklets and a phone beside her

Selling your knowledgeSeptember 24, 2026

Why every small business needs a free guide, and how to make one

A free downloadable guide turns a passing visitor into a person on your list. Why it works, what goes in it, how to make one in an hour, and where to offer it.

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A carpenter at his workbench in the evening with a laptop, a phone and a notebook holding a handwritten list

Online marketingSeptember 24, 2026

How to promote a small business online: 9 ways with no budget

Nine ways to promote a small business online with no ad budget, in the order worth doing them, and why all of them should point to one address you control.

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An interior designer in a cafe typing her own name into a phone search and reading the results with a doubtful look

Personal brandingSeptember 24, 2026

How to show up on Google when someone searches your name

What happens when someone types your name into Google, why the first result is your real business card, and six steps to control it with no website.

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