How to build an artist EPK and what to put in it

EPK stands for electronic press kit: the page an artist sends to the people who decide whether to book them, write about them or put them on a playlist. It used to be an envelope with a CD, a printed bio and two photos. Today it is one link.

In short: a good EPK is one page where the music plays and the video runs, with full-resolution photos, two or three quotes, your upcoming dates and a way to book you. Send it as a link, so everyone who opens it sees the current version.

Who opens an EPK, and what each of them looks for

Each of them reads something different. Build the page so everyone finds their part in one scroll.

• Bookers and venues want to hear a set or a song within ten seconds, see that you can hold a stage (a live video), and know whether you are available and what the budget is. They open it on a phone, between messages.
• Journalists and bloggers need a short bio they can quote, photos they can publish (full resolution, with a credit) and one or two quotes from earlier coverage.
• Playlist editors and radio want the track itself, a link on the platform they work with, and the release date of the next single.
• Labels and managers look at all of it together: the music, how many people come to your shows, and how you look on social.

What has to be on the page

1. One line that says who you are. Name, genre, city. "DJ & Producer | House · Tech House | Los Angeles". No superlatives.
2. A one-paragraph bio. What you do, where you come from, what came out last. If a journalist can paste it as is, that is a win.
3. Two or three tracks that play. The player inside the page, not a link out. Spotify, SoundCloud, Apple Music, YouTube.
4. One live video. A booker wants to see how you hold a crowd. An acoustic session or a full set, not a produced clip.
5. Press photos. Three to six, landscape and portrait, full resolution to download. The photographer's name next to each.
6. What has been written about you. Two or three quotes, with the source. No press yet? A booker's words after your show are worth as much.
7. Upcoming dates. A calendar that shows you are working. Past dates must leave on their own; nothing ages faster than "Shows 2025".
8. Downloads. The tech rider, a one-sheet PDF for whoever asks for a file, the logo.
9. A way to book you. A form that asks for the date, the venue, the crowd size and the budget, so the conversation starts with every detail in hand.
10. The socials. Instagram, TikTok, YouTube, and the platforms where your music lives.

Why send a link instead of a PDF

A PDF goes stale the day you send it. The new single is not in it, the next show has already passed, and the booker who opens it two months later sees an old version. One link updates for everyone at once, opens on any phone without an app, and can sit in your Instagram bio too. Keep the PDF as a download inside the page, for whoever asks for a file.

How to build an EPK on MyVisito

On MyVisito the card itself is the EPK. There is a ready artist template already arranged in the order above: player, video, press photos, quotes, a shows calendar, downloads and a booking form.

1. Pick the EPK template and tell Visita, the AI assistant, about yourself. She drafts the texts, and you change whatever you like.
2. Paste the links to your tracks and your video. The players appear on the page.
3. Upload the press photos. The rider, the one-sheet and full-resolution photos go in as downloads, on any paid plan.
4. Add dates: forward a flyer to the Telegram bot or to Visita, and the date lands on the calendar. A show that has passed moves to your past shows.
5. Publish and pick your address, like myvisito.com/yourname.

A booker who opens the link sees everything in one scroll and taps "Book a show". The request reaches you with the date and the budget, and the person is saved in My audience. More on what the card does for artists: the page for DJs and producers and the EPK page.

Three common EPK mistakes

• A full-page bio. On a phone, between messages, nobody gets to the end. One paragraph and a "more" link.
• A link to Spotify instead of a player. Every tap out to Spotify takes the booker off your page. Keep the player inside it.
• Story screenshots as press photos. A booker needs a picture that prints on a poster, in full resolution, from a photographer.

A booker decides from your EPK whether to call you. Build it properly once, then just keep the dates current.